Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.naitra.in (the “Site”). Naitra is a brand operated by VAS Fashion Private Limited (“we”, “our”, “us”).

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

  • Cookies – data files placed on your device or computer and often include an anonymous unique identifier. For more information, and how to disable cookies, visit www.allaboutcookies.org.
  • Log files – track actions occurring on the Site, and collect data including your IP address, browser type, ISP, referring/exit pages, and date/time stamps.
  • Web beacons, tags, pixels – electronic files used to record information about how you browse the Site.

When you make or attempt a purchase, we also collect certain information including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We do not store your credit card and other payment details with us. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

How Do We Use Your Personal Information?

By using the Site or Naitra App and/or purchasing from us, you agree to allow your personal information to be used as stated below.

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment, arranging for shipping, and providing invoices and order confirmations). Additionally, we use this Order Information to:

  • Communicate with you on SMS, Email, WhatsApp, RCS, etc.
  • Screen our orders for potential risk or fraud
  • Provide you with information or advertising relating to our products or services

We use Device Information to help us screen for potential risk and fraud (especially your IP address), and to improve and optimize our Site (e.g., analytics, performance tracking, marketing campaigns).

Sharing Your Personal Information

We share your Personal Information with third parties to help us use it as described above:

  • We use Shopify to power our online store – see Shopify’s Privacy Policy.
  • We use Delhivery to deliver products to your doorstep.
  • We use Google Analytics to understand customer interactions – see Google’s Privacy Policy.
  • We use third-party payment processors such as Razorpay and Gokwik to process your payments securely. These providers have their own privacy policies which govern your transaction data.

We may also share your information to comply with applicable laws, regulations, subpoenas, or protect our rights.

Behavioural Advertising

We use your Personal Information to provide you with targeted ads or marketing communications we believe may interest you. For more on how targeted advertising works, visit the NAI’s education page.

Do Not Track

We do not alter our Site’s data collection practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and request correction, update, or deletion. To exercise this right, please contact us below.

We process your information to fulfill contracts (e.g., orders placed) or pursue legitimate business interests. Note: your information may be transferred outside Europe, including to Canada and the U.S.

Data Retention

When you place an order, we retain your Order Information unless and until you ask us to delete it.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices, operations, or legal requirements.

Contact Us

For more information about our privacy practices, questions, or complaints, please contact our Grievance and Nodal Officer:

Naitra Jewellery
Sandeep Kumar (Grievance and Nodal Officer)
VAS Fashion Private Limited
Email: care@naitra.in